GoldieBlox, Inc.

Privacy Policy

Scope:

This Privacy Policy applies to customer personal information collected by GoldieBlox, Inc., a Delaware corporation (ÒGoldieBloxÓ or ÒweÓ or ÒusÓ), through our websites.

GoldieBlox recognizes the importance of our customers' privacy. This Policy describes:

Information We Collect

We collect personal information about you to deliver the products and services you request and to help improve your shopping experience. We strive to limit the amount of personal information collected to support the intended purpose of the collection.

Information You Give Us

We collect personal information from you in a variety of ways when you interact with GoldieBlox through our websites. Some examples are when you:

Personal information is information that identifies you or is reasonably linked to you. The personal information we collect may include contact and payment information like your name, email and physical addresses, phone numbers, and credit and debit card information. When you ask us to ship an order, we may collect information you provide us such as the name, address, and phone number of recipients. For certain transactions, we may be required to collect information to comply with legal requirements.

Information from Other Sources

We may receive personal information about you from other sources as well. Examples of these sources are entities that can help us correct or supplement our records, improve the quality or personalization of our service to you, and help prevent or detect fraud. In addition, we may collect information from consumer reporting agencies or other service providers if you obtain certain financial products.

Automated Information Collection

We receive and store certain types of information when you interact with our websites, emails, and online advertising. Our purpose is to allow the websites to work correctly, to evaluate use of the website, and to support website analytics and marketing campaigns. Some examples include:

How We Use Your Information

GoldieBlox uses your information to offer and provide our products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions. Some examples include:

To accomplish these purposes, we may combine personal and non-personal information we collect with offline information, including information from third parties. We may transfer or disclose your information within our corporate family of companies for these purposes.

How We Disclose Your Information Outside GoldieBlox

GoldieBlox does not sell or rent your personal information to third parties. We only disclose your personal information with your prior consent or under the following limited circumstances.

Service Providers

We may disclose or otherwise make available personal information about you to service providers that help with our business operations. Examples are shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our product and service offerings and our websites. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or GoldieBlox maintain facilities. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.

Legal Requirements and Protection of Our Company and Others

We may disclose your information in other special circumstances. These include situations when the sharing is necessary to protect the safety, property, or other rights of GoldieBlox, our customers, our associates, or any other person, or where otherwise required by law.  GoldieBlox may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable law.

Marketing Purposes

From time to time with your consent, we may disclose information with carefully selected companies who may offer you products and services of interest. You may opt in to this sharing under the
"Your Choices" section below.

Business Transfers

We may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of GoldieBlox or as part of a corporate reorganization, merger, or stock sale or other change in corporate control.

Your Choices

Data Collection, Use, or Disclosure

GoldieBlox collects, uses, or discloses your personal information consistent with this policy. The method of obtaining consent is appropriate for the type of personal information being collected, used, or disclosed. For example, we will obtain your express consent (verbal, written, or electronic agreement) to collect, use, or disclose personal information in accordance with law. In other situations, we consider consent to be implied, such as to use your email for marketing purposes, unless you opt out of these communications such as by unsubscribing.

Marketing Preferences

We want to communicate with you in ways you want to hear from us. Examples are newsletters, special offers, and new product announcements. We use the following standards for marketing communications:

If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt-out of mail, include your mailing address. Please allow sufficient time for your preferences to be processed. It may take up to 10 days to process your requests related to email and 4-6 weeks for other requests.

Please be aware that, even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes. Some examples are contacts for customer service, product information, service or reminder notices, or recalls. We may also need to contact you with questions or information regarding your order, such as regarding order status, shipment, or refunds.

Online Operations and Advertising

You may exercise choices related to our online operations and advertising. For instance, you can choose to browse our websites without accepting cookies.  Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our websites, but will not be able to complete a purchase or take advantage of certain website features.

You may also opt-out of certain online advertising called interest-based advertising. Interest-based ads are ads that are served to you based on your browsing behavior. The goal is to show you ads more tailored to your interests.

We may use how you browse and shop in order to show you advertisements on our website that are more relevant to your interests. Advertisements may relate to GoldieBlox or our advertising partners. We do not disclose personal data about you with advertising partners to place an ad for them. We only retain data related to the ads for legitimate business purposes.

In addition, we belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. You may see ads for GoldieBlox on participating websites based on how you browse our website and those sites. We do not allow the network provider to provide your browsing behavior on our website to other websites.

You may opt-out of either interest-based advertising on our website, or interest-based advertising on other sites. Other websites you visit may offer their own opt-out methods as well. If you do opt-out of interest-based advertisements, you may still see advertisements on websites you visit, just not ads based on your browsing behavior.

How to Access and Update Your Information

GoldieBlox takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, in the following ways:

How We Secure Your Information

Securing your information is a company priority. Whether you are shopping on our websites or in our stores, we use reasonable security measures to help protect the confidentiality of personal information.

Online Protections

Your account information is protected by the password you use to access your online account. Please keep this password confidential.

Privacy of Children Online

We are committed to protecting children's online privacy. Our websites are for a general audience and are not geared towards children. In order to protect the privacy of children, GoldieBlox websites and mobile applications do not knowingly collect personal information from children under the age of 13 without prior parental consent. Please contact us via the "Contact Us" section of this Policy if you believe we may have collected information from your child and we will work to delete it.

Changes to the GoldieBlox Privacy Policy

Please check our privacy Policy periodically for changes. We will also notify you of significant updates and will post the date it was last updated at the bottom of the privacy Policy.

Contact Us

Email GoldieBlox customer service at:  service@goldieblox.com.

Mail:
 GoldieBlox , Inc.
 600 Page Street, #302
 San Francisco, CA 94117

Your California Privacy Rights

Our privacy Policy describes how we share information for marketing purposes. The Policy and rights apply to all customers, including California residents:

Please contact us with any questions, or to request a list of third parties to whom we may disclose information for marketing purposes and the categories of information we may disclose, via the Contact Us section above.

DMCA Notice

Procedure for Making and Responding to Claims of Copyright Infringement

It is the policy of GoldieBlox to respond to claims of copyright infringement. We will promptly process and investigate notices of alleged infringement by third parties and will take appropriate actions under the Digital Millennium Copyright Act, Title 17, United States Code, Section 512(c)(2) (the "DMCA"), where applicable.

Pursuant to the DMCA, notifications of claimed copyright infringement by third parties should be sent to our Designated Agent. If you believe that your copyrighted work has been infringed under U.S. copyright law and is accessible on this Web Site, please notify us by contacting our Designated Agent. Even if you believe that the alleged infringing work was not posted by a third party, please send all notifications of claimed copyright infringement to our Designated Agent listed below.

To be effective under the DMCA, notification of claims of copyright infringement by third parties must be a written communication to our Designated Agent that includes the following:

  1. A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;
  2. Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material; single online site are covered by a single notification, a representative list of such works at that site;
  3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit Walmart.com to locate the material;
  4. Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address at which the complaining party may be contacted;
  5. A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
  6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Our Designated Agent for notice of claims of copyright infringement can be reached as follows:

By mail:
GoldieBlox, Inc.
 600 Page Street, #302
 San Francisco, CA 94117


By e-mail:
[service@goldieblox.com]

This contact information is only for reporting claims of copyright infringement. Contact information for other matters is provided elsewhere on this Web Site.

Upon receipt of a valid notification of alleged copyright infringement by a third party, we will remove or disable access to the material identified in the notice, forward the written notification to the alleged infringer, and take reasonable efforts to notify the alleged infringer that it has removed or disabled access to this material.

You should be aware that, under the DMCA, claimants who make misrepresentations concerning copyright infringement may be liable for any damages, including costs and attorneys' fees, incurred by the alleged infringer or by GoldieBlox, if injured by relying upon such misrepresentation in removing or disabling access to the material or activity claimed to be infringing.

If a notice of copyright infringement has been filed against you, you may file a counter notification with the Designated Agent at the address listed above.

To be effective, a counter notification must be a written communication provided to the our Designated Agent that includes the following:

  1. A physical or electronic signature;
  2. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled;
  3. A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled; and
  4. Your name, address, and telephone number, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which the address is located and that you will accept service of process from the complainant who provided the original notification or an agent of such person or entity.

If we receive a valid counter notification, we shall provide the complainant with a copy of the counter notification, inform the complainant that it will replace the removed material or cease disabling access to it in 10 to 14 days from receipt of the counter notification, and replace the removed material or cease disabling access to it in 10 to 14 business days, provided that we have not received notice from the complainant that an action has been filed seeking a court order to restrain the alleged infringer from engaging in infringing activity relating to the material on our system.

You should be aware that the DMCA provides substantial penalties for a false counter notice filed in response to a notice of copyright infringement. Claimants who make misrepresentations in their the counter notification statement may be liable for any damages, including costs and attorneys' fees, incurred by any copyright owner or copyright owner's authorized licensee, or by us, if injured by relying upon such misrepresentation in replacing the removed material or ceasing to disable access to it.

Last Updated: October 23, 2012.